Motoko’s expertise encompasses technical SEO, content strategy, and pay-per-click (PPC) advertising. Her deep understanding of the Asian market dynamics has made her a sought-after consultant for businesses aiming to penetrate these regions effectively.

As a thought leader in the industry, Motoko has contributed articles to esteemed publications such as Search Engine Journal and Search Engine Land, sharing insights on international SEO strategies and market trends. She is also a regular speaker at global search marketing conferences, offering seminars and training sessions on international search marketing and enterprise SEO in more than a dozen countries.

Motoko’s leadership roles include serving on the Board of Directors for the Paid Search Association from 2020 to 2023 and chairing the SEMPO APAC Committee from 2005 to 2015. Her contributions have been recognized with accolades such as the Best Consultant award at the US Search Awards in 2014 and the SEMPO President Award in 2009.

Beyond her professional endeavors, Motoko is passionate about bridging cultural gaps in digital marketing and empowering businesses to achieve global success through tailored online strategies.