5 Levers

You can sum up my most fundamental belief I have learned in decades of strategy, economics, and digital transformation experience with one sentence: If you reduce the friction in vendor identification and purchase — from discovery, evaluation, and trust, through to decision and commitment — companies can unlock exponential revenue growth. The big challenge is […]

How effort, trust, and cognitive load determine modern market share TL;DR Consumers don’t make decisions the way marketers think they do.They optimize for effort, clarity, trust, and risk, not just product specs.In an era where information is abundant, switching is effortless, and AI systems reduce cognitive burdens, Consumer Economics—not marketing tactics—is now the real driver