AI Strategy

Navigating the AI Search Era: A B2B Guide to Gated Content and AI Visibility

AI Strategy / By

Introduction: The Changing Landscape of B2B Lead Generation For over a decade, B2B marketing teams have perfected a simple, high-performing strategy: create valuable content, gate it behind a form, and trade insight for identity. Whitepapers, eBooks, webinars, and proprietary research fuel demand generation, fueling email campaigns, sales pipelines, and attribution models. And it worked—very well: […]

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Evolve FAQs from Snippet Bait into Intent Connectors

AI Strategy / By

FAQ pages must evolve beyond keyword-matching blurbs used as featured snippet bait into intent connectors by creating a chain of answers that anticipates and guides users deeper into their answer journey, creating a more cohesive, intelligent brand experience. In the age of AI agents and predictive search, the FAQ isn’t the end of the answer—it’s

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In the new Answer Economy do you need a VP of Answers?

AI Strategy, Strategic Thinking / By

During my recent family trip to Japan, I encountered several instances where I felt companies could have improved their responses by providing more straightforward and easily accessible answers to my questions. Since I couldn’t find the answers I needed on their website or Google, I often turned to ChatGPT and other AI tools to get

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