Process Improvement

Implementing Strong Geographic Signals: A Practical Guide for International Websites

International Marketing, Process Improvement / By

Introduction As we explored in our companion article, “The Geographic Detection Challenge,” search engines face significant difficulties determining which geographic market your content is targeting, particularly for websites serving multiple regions that share the same language. While hreflang implementation is essential, it’s only one component of a comprehensive geographic signaling strategy. This guide offers a […]

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Monitizing Site Search Queries for the new Answer Economy

Keyword Management, Process Improvement, Strategic Thinking / By

I have been writing about how companies must embrace this new Answer and Recommendation environment called the Answer Economy, starting with designating a VP of Answers and implementing an Answer Management framework. One of the key steps of this process is for companies to spend time mining their on-site search query database to identify the

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Understanding the Root Causes of Failure

Leave a Comment / Process Improvement, Web Effectiveness / By

Understanding the Root Causes of Failure My father always encouraged me to understand why something happened, not just a problem. Unfortunately, many managers troubleshoot the problem rather than diagnose it to find the reasons (root causes) for the failures. To increase performance and efficiency, we must go beyond the simple problem or error and try

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