That is a question I have to wrestle with weekly with global websites trying to explain why companies need to do something only to have them point to either a larger company or a random article that is doing or advocates doing it the way they want despite significant evidence or even a written standard […]
When is the Standard Not the Standard? Read More »
The concept of PLP Monitoring or Preferred Landing Monitoring ensures that the page created and optimized to convert the best for a specific query, audience, market, or campaign is the highest page ranking. I developed this concept and applied it to the rank reporting scorecards for HP to overcome the problem of the many duplicate pages created
PLP Managment – Ensure the Correct Page Ranks Read More »
Calculating the Cost of Not Ranking The Cost of Not Ranking model was created over 25 years ago out of frustration with executives who only wanted to use paid search. Specifically, this to an F100 executive was only advertising-focused and did not want to spend money on SEO. At that time, they were paying around $500k
The Cost of Not Ranking Read More »
A more politically correct naming would be “Developing a Shared Keyword Strategy,” based on feedback from Center of Excellence clients as the mere mention of arbitration makes it sound defensive and punitive. Large organizations with multiple business units (BUs), verticals, and product segments run parallel paid and organic search efforts, often without coordination. This fragmented
Do You Need a Keyword Arbitration Program? Read More »
