Cross-market traffic cannibalization happens when a search engine displays a version of a website intended for one market in the search results of another market. For instance, a user in the UK searching for a product might be presented with the US version of a company’s website, despite the existence of a UK-specific page. This […]
Cross-Market Traffic Cannibalization Read More »
We’ve entered a new phase of digital discovery. Search engines are no longer just directing traffic — they’re providing answers. AI assistants, voice search, zero-click results, and knowledge panels are conditioning users to expect accurate, instant information, without needing to visit a website. In this Answer Economy, visibility is no longer just about ranking —
What Is Answers Management? Why Every Business Needs One in the AI Era Read More »
An Answers Management Program (AMP) is a structured approach to ensuring that a company effectively provides accurate, consistent, and accessible answers to customer and stakeholder queries across digital platforms. This program acknowledges that search engines, AI-driven assistants, and other digital interfaces increasingly determine how users find and interact with information. Key Components of an Answer
What is an Answers Management Program Read More »
As AI-powered answer engines continue to transform how consumers find and engage with information, organizations must adapt their content strategies to remain competitive and ensure they have the information necessary to answer questions posed by existing and potential customers. In a previous article, I advocated for creating a VP of Answers role as a strategic
Implementing your Answers Management Strategy Read More »
Last week Eoin Clancy posted on LinkedIn that he was told by an Enterprise SEO that their CEO\’s focus on ranking #1 in Google for four terms was costing the company millions of dollars. The SEO said that the CEO is stuck in the dark ages regarding what matters to users and search engines today.
Why your CEO Cares about Keyword Rankings Read More »
I have been writing about how companies must embrace this new Answer and Recommendation environment called the Answer Economy, starting with designating a VP of Answers and implementing an Answer Management framework. One of the key steps of this process is for companies to spend time mining their on-site search query database to identify the
Monitizing Site Search Queries for the new Answer Economy Read More »
Before our recent podcast episode, “SEO as a Team Sport,” Bill Scully and I discussed how this lack of integration is still happening in 2025. A few of our reasons made it into the episode, but it is worth a deeper review of why SEO and web development are often poorly integrated. After that session,
Why is SEO not more integrated? Read More »
During my recent family trip to Japan, I encountered several instances where I felt companies could have improved their responses by providing more straightforward and easily accessible answers to my questions. Since I couldn’t find the answers I needed on their website or Google, I often turned to ChatGPT and other AI tools to get
In the new Answer Economy do you need a VP of Answers? Read More »
For the past 30 years, I have worked at the enterprise digital and search marketing level. Working for big companies, you need to be creative to get buy-in and advance your projects and ideas, requiring me to develop several “creative reports” to generate executive attention. The following are various models that will hopefully help you
Demonstrating the Strategic Value of Search Marketing Read More »
Last week, I participated in two calls initiated by startup investors after being introduced to them as an expert in the strategic use of Search Marketing. After a few minutes of discussing my thoughts on the strategic application of Search, both investors had their startup CEOs join the call to understand how I could help
Beyond Marketing: The Startup CEO’s Guide to Making SEO Everyone’s KPI Read More »
