As AI-powered answer engines continue to transform how consumers find and engage with information, organizations must adapt their content strategies to remain competitive and ensure they have the information necessary to answer questions posed by existing and potential customers. In a previous article, I advocated for creating a VP of Answers role as a strategic […]
Implementing your Answers Management Strategy Read More »
Last week Eoin Clancy posted on LinkedIn that he was told by an Enterprise SEO that their CEO\’s focus on ranking #1 in Google for four terms was costing the company millions of dollars. The SEO said that the CEO is stuck in the dark ages regarding what matters to users and search engines today.
Why your CEO Cares about Keyword Rankings Read More »
I have been writing about how companies must embrace this new Answer and Recommendation environment called the Answer Economy, starting with designating a VP of Answers and implementing an Answer Management framework. One of the key steps of this process is for companies to spend time mining their on-site search query database to identify the
Monitizing Site Search Queries for the new Answer Economy Read More »
Before our recent podcast episode, “SEO as a Team Sport,” Bill Scully and I discussed how this lack of integration is still happening in 2025. A few of our reasons made it into the episode, but it is worth a deeper review of why SEO and web development are often poorly integrated. After that session,
Why is SEO not more integrated? Read More »
During my recent family trip to Japan, I had a few experiences where I thought companies could have done a better job of providing easy-to-find and relatively straightforward answers to my questions. Since I did not get the answers I wanted from their website or Google, I often tried ChatGPT and other AI tools to
In the new Answer Economy do you need a VP of Answers? Read More »
For the past 30 years, I have worked at the enterprise digital and search marketing level. Working for big companies, you need to be creative to get buy-in and advance your projects and ideas, requiring me to develop several “creative reports” to generate executive attention. The following are various models that will hopefully help you
Demonstrating the Strategic Value of Search Marketing Read More »
Last week, I participated in two calls initiated by startup investors after being introduced to them as an expert in the strategic use of Search Marketing. After a few minutes of discussing my thoughts on the strategic application of Search, both investors had their startup CEOs join the call to understand how I could help
Beyond Marketing: The Startup CEO’s Guide to Making SEO Everyone’s KPI Read More »
The most significant value of search marketing comes from being findable no matter where a customer searches, but too often, we do not align any of the many silos that could benefit from integration. When a searcher is searching, they are not thinking about paid search or organic; they are trying to find a solution
Integrating the 3 Pillars of Search Read More »
My friend Jason Kilgore from Findlaw posted his views on why Search needs a seat in the C-Suite. Jason argues that Google’s recent policy of disapproving or suspending your paid search account if your website has received a manual action demonstrates the need for a more integrated approach to Search and both more senior representation and
Why does Search Still Not have C-Suite Exposure? Read More »
That was the goal of Dataprizm, which is why we named it such. By storing and organizing data, we could look through it through different lenses and find the opportunity that was being missed. For the past few weeks, I have regretted shutting down DataPrizm nearly every day. Integrating the current power of AI and
Unlocking Consumer Insights with DataPrizm Read More »
