Emotifacts are the unit of content where feeling and fact are inseparable, why the agentic web makes it essential, and how a copywriter and a taxonomist finally have to build it together We coined the word emotifact in passing, and it has been carrying more weight than a passing definition can hold. This is its […]
How Stigler, Porter, Ohmae, and the Marine Corps shaped this digital-era strategy model TL;DR George Stigler explained why information shapes markets.Michael Porter explained how competitive forces shape industries.Kenichi Ohmae explained how organizations align around customer value. But today’s economy is shaped by information abundance, digital ecosystems, and AI-driven mediation — forces none of them lived
From Stigler to Porter to AI: Why We Need a New Strategy Model for the Digital Age Read More »
In a forthcoming Substack article, “Who Is the GEO Coach?”, I describe that role as “a focused version of a Digital Effectiveness Officer — someone charged with making sure the ‘search slice’ of the digital engine is healthy, performant, and well-aligned.” That line deserves some unpacking. For many organizations, the GEO mandate may be the
From GEO Coach to DEO to VP of Answers: The Leadership Path in the Answer Economy Read More »
In their recent report, “The CMO’s Comeback: Aligning the C-Suite to Drive Customer-Centric Growth,” McKinsey lays out a challenge that every modern business leader will recognize: McKinsey recommends stronger CMO roles, unified growth leadership, and improved alignment across marketing, product, finance, and customer teams. But there’s a more profound truth embedded in the report: Organizations
Did McKinsey Just Validate the Need for a Digital Effectiveness Officer? Read More »
While working with an agency to enhance their effectiveness with enterprise organizations, I guided them through the Search Maturity Framework that we developed at GSI. I introduced it as part of my epiphany series – as Epiphany 10. A Search Maturity Lifecycle (SML)—a framework we created to help companies evolve from running disconnected SEO and
In today’s turbulent trade environment, a significant disconnect is costing American manufacturers dearly. While tariffs on imported goods have surged, many U.S.-based suppliers remain largely invisible to buyers actively seeking domestic alternatives. This article was inspired by a national news story about furniture makers in the U.S. whose products are largely domestically sourced—except for one
The Penn Wharton Budget Model estimates that U.S. businesses—many of them small to mid-sized manufacturers—will pay over $5.2 trillion in tariffs over the next decade under the latest trade policy shifts. For smaller manufacturers sourcing critical components from abroad, this isn’t just a macroeconomic headline—it’s a direct hit to the bottom line. Every dollar spent
Tariffs, Trade-offs & Search Strategy: Should You Buy American or Source Smarter Abroad? Read More »
