Digital Effectiveness

In both private equity-backed companies and brand licensing conglomerates, growth is the mandate. But too often, performance breaks down at the execution layer—not because the vision is flawed, but because the systems, teams, and tools aren’t aligned to deliver it. Enter the Digital Effectiveness Officer (DEO). In our first article on the DEO role, we […]

The effectiveness of an integrated and collaborative approach also became one of the key realizations in my Epiphany Series—that the Strategists at Global Strategies and internal search teams I helped build at numerous Fortune 100 companies were effectively doing much of the DEO role for clients long before the title existed. Through embedded strategists and

In an era where digital transformation has become table stakes, most companies have invested heavily in platforms, tools, and talent. But despite all the activity, results remain inconsistent. Channels fire, but conversions lag. Teams ship work, but nothing connects. Strategies are approved, but never fully realized. That’s because the most significant barrier to performance today

What is digital effectiveness? It’s a question I didn’t fully understand until I had to answer it myself, under pressure. Fifteen years ago, a former colleague who had taken over web and digital at a Fortune 50 company reached out to me. He needed someone outside the internal politics—someone who could be trusted to evaluate

Refocused on Global Web Effectiveness For the past five years, I have primarily focused on managing hreflang management as a full-service and creating a world-class SAAS solution with Hreflang Builder. Now that I have sold Hreflang Builder, I want to return to doing the work that I enjoy—solving problems and helping improve website effectiveness.  These past years