One of the biggest myths in digital is that SEO “lives” in one silo. Companies have SEO teams. They hire SEO managers. They treat it like a line item. 📡 The Signal – SEO is the SEO Team But in practice? SEO was always a team sport: Traffic let us pretend otherwise. As long as […]
GEO as a Team Sport – Where Should It Live? Read More »
You made the case that GEO is a team sport, maybe even bought relay race batons engraved with the project name to show team play (yes, I have done that). You explained that success depends on PR, IT, product, and content working together, and you probably built the slide deck—complete with diagrams illustrating shared KPIs
When Team GEO Doesn’t Gel: Surviving GEO in a Siloed Organization Read More »
📡 The Signal – Traffic as Currency For decades, SEO’s leverage inside large organizations was deceptively simple: traffic. Every enterprise SEO knows the game. The job wasn’t 80% tweaking pages — it was 80% persuading other teams. IT had to open crawl paths. The product teams had to fix templates. PR had to secure coverage. Executives
The Lost Incentive – Why Traffic Can’t Sell SEO or GEO Changes Anymore Read More »
