Hreflang

Replatforming Your Global Website? Why Hreflang Isn’t Optional – It’s Critical

Hreflang / By

When re-platforming a multinational website, overlooking hreflang can be costly and have long-lasting consequences. The stakes are high: traffic drops, duplicate content issues, and users ending up on the wrong version of your site. In this post, we’ll explore why hreflang isn’t just a best practice—it’s mission-critical for maintaining international search visibility, optimizing user experience, […]

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Managing Hreflang During Website Migrations and Replatforming

Hreflang / By

Website migrations often elevate SEOs’ anxiety levels, and this challenge intensifies for global SEOs managing hreflang elements. In this context, a “migration” refers to any domain or URL structure change, typically occurring during website rebuilds, consolidations, domain changes, or CMS migrations. Such changes pose significant risks to organic (free) traffic from search engines post-deployment. Therefore,

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Why Google Isn’t Racing to Replace Hreflang with AI – And Probably Never Will

Hreflang, International Marketing / By

There is a growing chorus in international SEO circles claiming that Google will soon utilize AI or some other form of automation to replace hreflang especially after Google’s recent ccTLD domain consolidation. On the surface, it sounds reasonable—why wouldn’t Google, armed with increasingly powerful machine learning tools, “just figure it out”? The answer: because there’s

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Why Your Perfectly Implemented Hreflang is not working

Hreflang, Web Effectiveness / By

Updated November 26th, 2024, to add in the challenge of the user’s browser language settings on what is presented. Since my recent PubCon presentation, I have spoken with a dozen companies that had previously or recently implemented hreflang for their global sites, and it was not working as they hoped. They often referred to it as

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