Hreflang Archives

Why Google Isn’t Racing to Replace Hreflang with AI – And Probably Never Will

Hreflang, International Marketing / By Bill Hunt

There is a growing chorus in international SEO circles claiming that Google will soon utilize AI or some other form of automation to replace hreflang especially after Google’s recent ccTLD domain consolidation. On the surface, it sounds reasonable—why wouldn’t Google, armed with increasingly powerful machine learning tools, “just figure it out”? The answer: because there’s […]

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Why Your Perfectly Implemented Hreflang is not working

Hreflang, Web Effectiveness / By Bill Hunt

Updated November 26th, 2024, to add in the challenge of the user’s browser language settings on what is presented. Since my recent PubCon presentation, I have spoken with a dozen companies that had previously or recently implemented hreflang for their global sites, and it was not working as they hoped. They often referred to it as

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When is the Standard Not the Standard?

Hreflang, Web Effectiveness / By Bill Hunt

That is a question I have to wrestle with weekly with global websites trying to explain why companies need to do something only to have them point to either a larger company or a random article that is doing or advocates doing it the way they want despite significant evidence or even a written standard

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