In today’s turbulent trade environment, a significant disconnect is costing American manufacturers dearly. While tariffs on imported goods have surged, many U.S.-based suppliers remain largely invisible to buyers actively seeking domestic alternatives. This article was inspired by a national news story about furniture makers in the U.S. whose products are largely domestically sourced—except for one […]
TL;DR Summary: The Geographic Detection Challenge This is a detailed overview of a research paper on why it is a challenge for Search Engines and AI agents to detect the target market of your website. We wrote this after conducting extensive analysis on how search engines can detect the intended target market of web content
The Geographic Detection Challenge: Why Search Engines Struggle with Market Targeting Read More »
Last week Eoin Clancy posted on LinkedIn that he was told by an Enterprise SEO that their CEO\’s focus on ranking #1 in Google for four terms was costing the company millions of dollars. The SEO said that the CEO is stuck in the dark ages regarding what matters to users and search engines today.
Why your CEO Cares about Keyword Rankings Read More »
Before our recent podcast episode, “SEO as a Team Sport,” Bill Scully and I discussed how this lack of integration is still happening in 2025. A few of our reasons made it into the episode, but it is worth a deeper review of why SEO and web development are often poorly integrated. After that session,
Why is SEO not more integrated? Read More »
The most significant value of search marketing comes from being findable no matter where a customer searches, but too often, we do not align any of the many silos that could benefit from integration. When a searcher is searching, they are not thinking about paid search or organic; they are trying to find a solution
Integrating the 3 Pillars of Search Read More »
A more politically correct naming would be “Developing a Shared Keyword Strategy,” based on feedback from Center of Excellence clients as the mere mention of arbitration makes it sound defensive and punitive. Large organizations with multiple business units (BUs), verticals, and product segments run parallel paid and organic search efforts, often without coordination. This fragmented
Do You Need a Keyword Arbitration Program? Read More »
