During my recent family trip to Japan, I encountered several instances where I felt companies could have improved their responses by providing more straightforward and easily accessible answers to my questions. Since I couldn’t find the answers I needed on their website or Google, I often turned to ChatGPT and other AI tools to get
In the new Answer Economy do you need a VP of Answers? Read More »
For the past 30 years, I have worked at the enterprise level in digital and search marketing. Working for big companies, you need to be creative to get buy-in and advance your projects and ideas, requiring me to develop several “creative reports” to generate executive attention. The following models will hopefully help you make your
Demonstrating the Strategic Value of Search Marketing Read More »
Last week, I participated in two calls initiated by startup investors after being introduced to them as an expert in the strategic use of Search Marketing. After a few minutes of discussing my thoughts on the strategic application of Search, both investors had their startup CEOs join the call to understand how I could help
Beyond Marketing: The Startup CEO’s Guide to Making SEO Everyone’s KPI Read More »
The most significant value of search marketing comes from being findable no matter where a customer searches, but too often, we do not align any of the many silos that could benefit from integration. When a searcher is searching, they are not thinking about paid search or organic; they are trying to find a solution
Integrating the 3 Pillars of Search Read More »
My friend Jason Kilgore from Findlaw posted his views on why Search needs a seat in the C-Suite. Jason argues that Google’s recent policy of disapproving or suspending your paid search account if your website has received a manual action demonstrates the need for a more integrated approach to Search and both more senior representation and
Why does Search Still Not have C-Suite Exposure? Read More »
That was the goal of Dataprizm, which is why we named it such. By storing and organizing data, we could look through it through different lenses and find the opportunity that was being missed. For the past few weeks, I have regretted shutting down DataPrizm nearly every day. Integrating the current power of AI and
Unlocking Consumer Insights with DataPrizm Read More »
In my previous article, Maximizing Global Marketing Outcomes by Engaging in the Twin Engines of Performance, I outlined the key points from a comprehensive research focusing on international marketing agility and how Multinational Corporations (MNCs) that successfully integrate local market insights with marketing program standardization can reap numerous benefits. These advantages span operational efficiency and market
Applying the Twin Engines of Marketing Agility to Web Development at MNCs Read More »
One of my favorite professors from my Global MBA program, Professor Simonin, and his colleagues were recently recognized by the American Marketing Association as 2023’s most significant contribution to the advancement of International Marketing Management for their research on performance gains when improving an organization’s International Marketing Agility. The research paper titled “Marketing Agility in Subsidiaries: Market Orientation
Maximize Global Marketing Outcomes by Engaging the Twin Engines of Performance Read More »
Why is the Search Guy Butting In? One of the biggest challenges in my search career has been navigating the delicate task of influencing workstreams that negatively impact SEO performance without ruffling feathers or bruising the managers\’ egos of these functional areas. SEOs often deliver KPIs that depend on multiple infrastructures they don\’t directly control.
Why is the Search Guy Butting In? Read More »
Updated November 26th, 2024, to add in the challenge of the user’s browser language settings on what is presented. Since my recent PubCon presentation, I have spoken with a dozen companies that had previously or recently implemented hreflang for their global sites, and it was not working as they hoped. They often referred to it as
Why Your Perfectly Implemented Hreflang is not working Read More »
