Business Strategy

Invisible at the Worst Time: Why American Manufacturers Are Losing the Tariff Opportunity

Business Strategy, Integrated Search Marketing / By

In today’s turbulent trade environment, a significant disconnect is costing American manufacturers dearly. While tariffs on imported goods have surged, many U.S.-based suppliers remain largely invisible to buyers actively seeking domestic alternatives. This article was inspired by a national news story about furniture makers in the U.S. whose products are largely domestically sourced—except for one […]

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Tariffs, Trade-offs & Search Strategy: Should You Buy American or Source Smarter Abroad?

Business Strategy, International Management / By

The Penn Wharton Budget Model estimates that U.S. businesses—many of them small to mid-sized manufacturers—will pay over $5.2 trillion in tariffs over the next decade under the latest trade policy shifts. For smaller manufacturers sourcing critical components from abroad, this isn’t just a macroeconomic headline—it’s a direct hit to the bottom line. Every dollar spent

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