Business Strategy

From GEO Coach to DEO to VP of Answers: The Leadership Path in the Answer Economy

Business Strategy, Digital Effectiveness / By

In a forthcoming Substack article, “Who Is the GEO Coach?”, I describe that role as “a focused version of a Digital Effectiveness Officer — someone charged with making sure the ‘search slice’ of the digital engine is healthy, performant, and well-aligned.” That line deserves some unpacking. For many organizations, the GEO mandate may be the […]

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Did McKinsey Just Validate the Need for a Digital Effectiveness Officer?

Business Strategy, Web Effectiveness / By

In their recent report, “The CMO’s Comeback: Aligning the C-Suite to Drive Customer-Centric Growth,” McKinsey lays out a challenge that every modern business leader will recognize: McKinsey recommends stronger CMO roles, unified growth leadership, and improved alignment across marketing, product, finance, and customer teams. But there’s a more profound truth embedded in the report: Organizations

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Search Maturity Enablement: How We Helped Companies Build World-Class Search Organizations

Business Strategy / By

While working with an agency to enhance their effectiveness with enterprise organizations, I guided them through the Search Maturity Framework that we developed at GSI. I introduced it as part of my epiphany series – as Epiphany 10. A Search Maturity Lifecycle (SML)—a framework we created to help companies evolve from running disconnected SEO and

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Invisible at the Worst Time: Why American Manufacturers Are Losing the Tariff Opportunity

1 Comment / Business Strategy, Integrated Search Marketing / By

In today’s turbulent trade environment, a significant disconnect is costing American manufacturers dearly. While tariffs on imported goods have surged, many U.S.-based suppliers remain largely invisible to buyers actively seeking domestic alternatives. This article was inspired by a national news story about furniture makers in the U.S. whose products are largely domestically sourced—except for one

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Tariffs, Trade-offs & Search Strategy: Should You Buy American or Source Smarter Abroad?

Business Strategy, International Management / By

The Penn Wharton Budget Model estimates that U.S. businesses—many of them small to mid-sized manufacturers—will pay over $5.2 trillion in tariffs over the next decade under the latest trade policy shifts. For smaller manufacturers sourcing critical components from abroad, this isn’t just a macroeconomic headline—it’s a direct hit to the bottom line. Every dollar spent

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